Wednesday, May 23, 2012

NEW YORK: LEGO STORE

Masih di hari Senin, tanggal 21 Mei 2012 di dekat kompleks Rockeffeler Center, kami bertiga asyik menikmati pemandangan aneka gedung yang ada di kompleks komersil ini. Aneka gedung yang berjajar dan menjulang tinggi di kompleks ini memiliki berbagai fungsi. Gak cuma untuk keperluan bisnis dan tempat tinggal, beberapa gedung juga berfungsi sebagai kantor pemerintah, galery seni, tempat ibadah dan sebagainya. Gedung-gedung tersebut memiliki aneka bentuk arsitektur yang menarik. Salah satunya adalah bangunan besar yang memajang aneka pernik dengan sangat unik yang mampu menarik minat pejalan kaki untuk mampir dan melongok ke dalamnya. Bangunan apakah itu? Bangunan komersil yang nampaknya lumayan populer di kalangan pecinta mainan anak khususnya lego. Ya ... Aku melihat sebuah toko besar yang khusus menyediakan aneka seri lego yang komplit plit. Gak cuma lego berukuran kecil dan sedang, melainkan lego yang memuat banyak sekali model lego yang bahkan pelum pernah kulihat sebelumnya. Saat aku, papa dan mama memasuki toko lego ini, kami melihat aneka bentuk berbahan lego yang dipajang di berbagai tempat. Ada yang berbentuk robot, binatang, benda dan sejenisnya. Bagi mereka yang menginginkan, tersedia kotak berisi lego yang bisa dipake. Sudah pasti aku gak menyai-nyiakan kesempatan ini hehehe ... Kucoba merangkai berbagai bentuk berbahan lego ini ... Kata mama, menurut salah satu situs mengenai toko ini, tertulis informasi mengenai toko logo ini ... Bunyinya begini: The LEGO® StoreRockefeller CenterNew York City, NY, USA620 5th Avenue at 50th StreetNew York, NY 10020(212) 245-5973Store Hours:Monday - Saturday: 10am - 8:00 pm Sunday: 11am - 7:00 pmOpened June 2010!The LEGO Store raises the bar in kid-chic design, innovative displays, in-store family events and consumer-friendly play areas to deliver an engaging, entertaining and fun experience for families.The LEGO Store at Rockefeller Center has the tallest Pick A Brick wall featuring LEGO elements in a variety of colors & shapes in bulk.Our "Brand Ribbon" runs the circumference of the store, featuring LEGO model displays, company history & fun facts to entertain guests. The Store also features the Master Builder Bar, where LEGO fans of all ages can view LEGO Club TV videos, play games, learn how to build cool LEGO models, take a trivia quiz, and more! Kira-kira artinya apa ya? Toko ini beralamat dimana. Terus jam buka toko jam berapa saja. Terus juga disebutkan bahwa toko ini baru ibuka 2 tahun yang lalu (Juni 2010). Terus juga disebutkan toko ini memiliki fasilitas apa saja termasuk keunggulannya hehehe ... Ya ... Bagi pecinta lego, rasanya mereka akan dimanjakan dengan aneka fasilitas yang ditawarkan untuk mereka yang memang menggemarinya ... Saat aku melihat-lihat secara detil apa saja yang tersedia disini, aku sudah pasti juga melihat harga yang tertera disitu hahaha ... Jangan ditanya-lah ... Sudah pati mahal ... Ya ... Lego memang mahal. Dan umunya, anak-anak laki-laki menyukai permainan ini. Sekalipun aku punya, jumlahnya gak banyak-banyak amat kok ... Kalao membaca sejarahnya, lego aslinya berasal dari Eropa, tepatnya Denmark. Kata wikipedia sih begini: The Lego Group began in the carpentry workshop of Ole Kirk Christiansen, in Billund, Denmark. In 1916, Christiansen purchased a woodworking shop in Billund which had been in business since 1895[1]. The shop mostly helped construct houses and furniture, and had a small staff of apprentices. The workshop burned down in 1924 when a fire ignited some wood shavings[2]. Ole Kirk constructed a larger workshop, and worked towards expanding his business even further. When the Great Depression hit, Ole Kirk had fewer customers and had to focus on smaller projects. He began producing miniature versions of his products as design aids. It was these miniature models of stepladders and ironing boards that inspired him to begin producing toys[3].In 1932, Ole Kirk's shop started making wooden toys such as piggy banks, pull toys, cars and trucks. The business was not very profitable thanks to the Depression. Farmers in the area sometimes traded food in exchange for his toys; Ole Kirk continued producing practical furniture in addition to toys in order to stay in business. In the mid-1930s, the yo-yo toy fad gave him a brief period of increased activity until it suddenly collapsed. To reduce waste, Ole Kirk used the leftover yo-yo parts as wheels for toy trucks[4]. His son Godtfred began working for him, taking an active role in the company[4].In 1934, Ole Kirk held a contest amongst his staff to name the company, offering a bottle of homemade wine as a prize[5]. Christiansen was considering two names himself, "Legio" (with the implication of a "Legion of toys") and "Lego", a self-made contraction from the Danish phrase leg godt, meaning "play well." Later the Lego Group discovered that "Lego" can be loosely interpreted as "I put together" or "I assemble" in Latin.[6] Ole Kirk selected his own name, Lego, and the company began using it on their products.Following World War II, plastics became available in Denmark, and Lego purchased a plastic injection molding machine in 1947.[7]. One of the first modular toys to be produced was a truck that could be taken apart and re-assembled. In 1947, Ole Kirk and Godtfred obtained samples of interlocking plastic bricks produced by the company Kiddicraft. These "Kiddicraft Self-Locking Building Bricks"[8] were designed by Hilary Page[9]. In 1939, he had applied for a patent on hollow plastic cubes with four studs on top (British Patent Nº.529,580) that allowed their positioning atop one another without lateral movement[10]. In 1944, Page applied an "Improvement to Toy Building Blocks" as an addition to the previous patent in which he describes a building system based on rectangular hollow blocks with 2X4 studs on top enabling the construction of walls with staggered rows and window openings. The addition was granted in 1947 as British Patent Nº 587,206. In 1949, the Lego Group began producing similar bricks, calling them "Automatic Binding Bricks." Lego bricks, then manufactured from cellulose acetate, were developed in the spirit of traditional wooden blocks that could be stacked upon one another but could be "locked" together. They had several round "studs" on top, and a hollow rectangular bottom. They would stick together, but not so tightly that they could not be pulled apart. In 1953, the bricks were given a new name: Lego Mursten, or "Lego Bricks."Plastic products were not well received by customers initially, who preferred wooden or metal toys. Many of Lego's shipments were returned, following poor sales. In 1954, Godtfred had become the junior managing director of the Lego Group. Godtfred's conversation with an overseas buyer struck the idea of a toy "system", with many toys in a line of related products. Godtfred evaluated their available products, and saw the plastic bricks as the best candidate for such a "system". In 1955, Lego released the "Town Plan" as such a system, using the building bricks.The building bricks were moderately received, but had some problems from a technical standpoint: their "locking" ability was limited, and they were not very versatile. In 1958 the bricks were improved with hollow tubes in the underside of the brick. This added support in the base, enabling much better locking ability and improved versatility. The company patented the new design, as well as several similar designs to avoid competition. That same year, Ole Kirk Christiansen died, and Godfred inherited leadership of the company. Emmm ... Pendeknya, lego bisa berarti SAYA MENYUSUN. Sejarah dari permainan lego yang awalnya berbahan dasar kayu sampai kemudian berubah menjadi alat permainan berbahan plastik seperti sekarang sungguh menarik untuk diikuti. Aneka seri-nya pun terus bertambah dan semakin canggih. Seneng sekali saat aku bisa berkunjung ke sini ... Mimpiku sih bisa ke lego land dan melihat indahnya bangunan atau kota atau negara yang didirkan di atas kepingan lego ...

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